“Miramax is brilliant at publicizing its successes, but it’s even more brilliant at burying its failures,” said Dennis Rice, their former president of marketing. Miramax Films was notorious for test screening its movies – often in malls in New Jersey – and barely releasing the ones that scored poorly. Some went straight to video, even [...]

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“Miramax is brilliant at publicizing its successes, but it’s even more brilliant at burying its failures,” said Dennis Rice, their former president of marketing. Miramax Films was notorious for test screening its movies – often in malls in New Jersey – and barely releasing the ones that scored poorly. Some went straight to video, even [...]

[Read more →]

“Miramax is brilliant at publicizing its successes, but it’s even more brilliant at burying its failures,” said Dennis Rice, their former president of marketing. Miramax Films was notorious for test screening its movies – often in malls in New Jersey – and barely releasing the ones that scored poorly. Some went straight to video, even [...]

[Read more →]